I just finished my work on Hills Learning (http://www.hillslearning.com)
I started with a complete migration from his old Microsoft live site and hosting a WordPress platform on a MySQL/PHP host. Included in the migration was the migration of all content, including his original separately hosted blog as well analytics features, and various improvements including event creation and exports.
SEO was done per page to enhance what he is found for. The blog has also been made to reflect what he wants people to find him for with its tagging. It is designed to be an authoritative source.
Google Analytics is used to see the performances of individual posts, pages, keywords, tagging, initiatives, as well as checking the various referral sources comes to and from the site.